Wednesday, 28 July 2010

Trajan is the movie font!

I ask you for one brief moment to consider movies from another angle - the design angle.

Did you know that one font gets used over and over for movie titles?

The font's name is TRAJAN. Speak of it in hushed tones...



So many elements in a movie are designed to manipulate the viewer in the most delicious ways...

Sound. The howling of violins in PSYCHO.
Colour. The prevalence of green clothing and props in THE MATRIX.
Immersive 3D: The swooping into vertigo-inducing drops in AVATAR.

So why not fonts?

TRAJAN was designed to epitomise the feeling of a Roman Epic Movie. Then it just symbolised Epic Movie. Finally, as the hilarious video shows, it just meant Movie...

Food for thought, that even a font could make a difference to how you feel about a film!

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